七月驕陽似火，而與火熱的夏天相比，意大利ARCO奧可在七月的表現則要比火熱的夏天更熱烈一些。繼7月8日高光亮相中國廣州建博會之后，7月18日，中國公司CEO李井鋒先生應邀遠赴意大利總部考察，進一步掀起了ARCO奧可在行業的熱度。

The scorching sun in July is like a fire, and compared to the scorching summer, the performance of Italian ARCO  in July is more enthusiastic than the scorching heat. Following the high gloss appearance at the Guangzhou Construction Expo in China on July 8th, Chinese company CEO Mr. Li Jingfeng was invited to visit the headquarters in Italy on July 18th, further sparking ARCO's popularity in the industry.

本次意大利之行除了與ARCO奧可總部高層溝通未來中國市場的發展策略之外，CEO李井鋒先生還特地針對未來市場趨勢產品作了深入研究、對意大利本土藝術涂料市場的現狀進行了深度調研、同時參觀了ARCO在意大利的眾多在建和已完成的實際項目案例、實地考察藝術涂料配套工具工廠。旨在通過對藝術涂料發源地市場立體全面地考察，探索高端藝術涂料品牌未來在中國的發展方向。

In addition to communicating with the senior management of ARCO's headquarters on the development strategy of the future Chinese market during this trip to Italy, Mr. Li also conducted in-depth research on future market trends and products, conducted in-depth research on the current situation of the local art coating market in Italy, visited numerous actual project cases under construction and completed by ARCO in Italy, and conducted on-site inspections of art coating supporting tool factories. The aim is to explore the future development direction of high-end art paint brands in China through a comprehensive and three-dimensional investigation of the market where art paint originated.

ARCO奧可中國公司自2020年與意大利COLORIFICIO ARCO公司合作以來，已經走過四年時光。因中國龐大的消費市場以及快速增長的藝術涂料市場規模，中國公司始終是意大利總部密切關注和重點支持的對象。

It has been four years since ARCO China partnered with Italian COLORIFICIO ARCO in 2020. Due to China's vast consumer market and rapidly growing art paint market size, Chinese companies have always been closely monitored and supported by the Italian headquarters.

本次意大利之行也是疫情解封之后的首次總部交流之旅，因此也獲得了意大利總部的高度重視。除了召集市場、技術研發、設計、營銷等系統組織專場研討會之外，CEO Fabrizio fusco先生更是放下所有的工作，全程陪同。

This trip to Italy is also the first headquarters exchange trip after the lifting of the epidemic lockdown, and has therefore received high attention from the Italian headquarters. In addition to organizing specialized seminars on marketing, technology research and development, design, marketing, and other systems, Mr. Fabrizio Fusco, the CEO, put aside all his work and accompanied him throughout the entire process.

有競爭力的產品永遠是打開市場最有利的武器。CEO李井鋒先生親自泡在技術部測試產品，并針對中國市場的消費特性、產品性能要求方面與意大利方面展開討論。

Competitive products are always the most advantageous weapon for opening up the market. Mr. Li Jingfeng, CEO, personally participated in the technical department to test products and held discussions with Italy regarding the consumption characteristics and product performance requirements of the Chinese market.

經過三天緊張的測試和溝通，明確提出ALBASAN、RENNA、SETA、STYLE等四款產品將作為2024年主推產品，于10月份正式引入中國市場。

After three days of intense testing and communication, it was clearly proposed that four products, ALBASAN, RENNA, SETA, and STYLE, will be the main products to be promoted in 2024 and officially introduced into the Chinese market in October.

為了深入了解意大利本土藝術涂料市場的消費特制和流行風格，李井鋒先生本次意大利之行特地分別拜訪了位于佩斯卡拉、威尼斯、托斯卡納和羅馬的ARCO奧可藝術涂料專賣店，同時參觀了位于米蘭的建材銷售賣場。通過與這些經營者的溝通交流，為中國市場未來的發展方向提前規劃和布局。

In order to gain a deeper understanding of the consumer specialties and popular styles of the local art paint market in Italy, Mr. Li Jingfeng visited ARCO Art Paint specialty stores located in Pescara, Venice, Tuscany, and Rome during his trip to Italy, as well as visited the building materials sales store located in Milan. Through communication and exchange with these operators, plan and layout in advance for the future development direction of the Chinese market.

高端藝術涂料品牌如何保證落地效果，很重要的一點就是工具的選擇。好工具是好效果的保障。CEO李井鋒先生特地抽出時間前往意大利最大工具制造基地，考察工具制造工廠，了解意大利藝術涂料行業工具使用習慣，并初步與擁有40年歷史的Pennellificio Fiorellini公司達成合作意向。未來將首先面向中國ARCO奧可門店提供高品質、高顏值的藝術涂料涂裝工具。

How to ensure the landing effect of high-end art paint brands is very important in the selection of tools. Good tools are the guarantee of good results. Mr. Li Jingfeng, took the time to visit Italy's largest tool manufacturing base, inspect tool manufacturing factories, understand the usage habits of tools in the Italian art coating industry, and preliminarily reach a cooperation intention with Pennellificio Fiorellini, a 40 year old company. In the future, we will first provide high-quality and high-value art coating tools to ARCO stores in China.

意大利作為世界藝術之都，誕生過拉斐爾、米開朗基羅、達芬奇等享譽世界的藝術天才。近距離參觀他們的作品，感受大師的藝術魅力自是必不可少的。

As the capital of art in the world, Italy has given birth to world-renowned artistic geniuses such as Raphael, Michelangelo, and Leonardo da Vinci. It is essential to visit their works up close and experience the artistic charm of the masters.